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FTC launches ad education campaign for kids
By Sam Craine on Apr 30th, 2010
Financial education at a young age is recognized as an important aspect of growing into a responsible consumer that avoids unneeded debt.
One reason why young people may be enticed to spend more than they should is through the advertising they see. However, the Federal Trade Commission has launched a campaign aimed at teaching children how to think critically about commercials, no matter what medium they appear on.
"Today's kids see advertising everywhere - in movies and TV shows, outdoors, on phones, in games," said David C. Vladeck, director of the FTC's Bureau of Consumer Protection.
Part of the commission's campaign is a website, Admongo.gov, which presents younger people with games that can teach them about advertising. The site, and the overall initiative, is aimed at children aged 8 to 12.
Taking part in the campaign, along with receiving additional education in how to handle finances and debt, could help younger people avoid some of the pitfalls seen during the recession, including increasing foreclosures and credit card defaults.
Consumers looking to avoid these problems themselves may consider visiting a consumer credit counseling agency, which can help by analyzing their income and establishing a monthly budget.
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