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While coupon use increases, consumers may consider consumer credit counseling for additional financial help
By Marvin Milner on Feb 14th, 2010
According to a recent report, coupons are seeing a revival as consumers continue to find ways to deal with their personal finances.
Inmar, a promotion transaction settlement provider, noted that people in the country used 3.3 billion coupons in 2009, which is up 27 percent when compared to the year before. Last year also marks the first time in 17 years that people increased their use of coupons when compared to the year before.
"The rise in coupon use started in October of 2008, coinciding with news of the U.S. financial crisis," the report from Inmar said, adding that since then coupon use has grown at a double-digit past for five quarters.
Along with an increase in the use of coupons, the company noted that marketers have increased their investments in coupons.
Though snipping and redeem coupons may be one way for people to save money, it may not be enough given the amount of debt some consumers could be facing. As people try to balance their budgets and pay off credit cards, they may want additional assistance in doing so.
As a result, some consumers may consider going to a consumer credit counseling agency, which can help them set up a budget that fits within their financial means.
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